Promotional merchandise in 2026 is all about useful, sustainable and smart products that people actually keep and use. Eco‑friendly materials, hybrid‑work essentials and practical items for events are leading the way, with brands moving away from throwaway plastic towards products that fit modern lifestyles.
Eco drinkware: everyday sustainability
Reusable drinkware remains a top performer, with demand growing for higher‑quality bottles, insulated flasks and mugs made from recycled or renewable materials. Choosing durable printed mugs or branded water bottles that replace single‑use cups shows a genuine commitment to sustainability while keeping your logo on desks, in canteens and in meeting rooms every day.
Tech essentials for hybrid work
Practical desk tech like wireless charging pads and USB memory sticks makes ideal branded merchandise. These essentials sit on desks or travel in laptop bags, giving long‑term visibility and reinforcing your brand every time someone charges a phone or plugs in a drive.
Branded bags: totes and more
Branded bags that support commuting, campus life and events are in demand, with reusable options strongly preferred over single‑use carriers. Totes are especially popular for exhibitions and giveaways, while backpacks, laptop bags and drawstring bags offer a large print area, regular everyday use and excellent visibility on the move.
Clothing and lanyards for events
Eco‑focused clothing made from organic, recycled or responsibly sourced fabrics is a great choice for event staff, volunteers and promo teams. Pairing branded garments with matching lanyards helps create a consistent, professional look that’s easy to spot in busy venues and can be reused from event to event.
Pens: classic and eco‑friendly
Branded pens remain a classic promotional product, and there are now plenty of eco‑conscious options to choose from. From recycled plastic and cardboard barrels to pens made from sustainable materials like bamboo, these small but useful items still deliver big brand awareness at events, in offices and in everyday use.
What “being green” can mean
Going green with your promotional merchandise can mean different things depending on your goals. You might prioritise products that are made and printed in the UK to reduce air miles, choose items made from recycled materials, or opt for products designed from sustainable sources that can be reused again and again.
If you’re planning ahead for events, staff gifts or customer campaigns, the Shropshire Printing team can help you build a promotional range that balances impact, budget and environmental goals. Whether you need eco drinkware, tech, bags, clothing, lanyards or classic favourites like pens, there are plenty of ways to make your next order that bit greener.
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