Christmas has a habit of arriving very quickly.
One minute you’re thinking it feels far too early to talk about festive campaigns, and the next you’re trying to sort gift vouchers, menus, packaging and signage all at once.
That’s where planning helps.
The right print can make Christmas promotions feel more joined up, more professional and, importantly, a lot less last-minute.
Here are a few ideas to think about.
Make sure your Christmas offers get noticed
If you’re running a festive offer, launching a seasonal menu or holding a Christmas event, people need to spot it.
Posters, pavement signs, banners and window graphics are simple ways to get the message out there, whether you’re trying to catch people walking past or remind customers once they’re inside.
The main thing is to keep it clear. One strong message will usually do more than trying to squeeze everything onto one poster.
Get gift vouchers ready before the rush
Gift vouchers become very useful around Christmas, especially for restaurants, salons, retailers, attractions and experience businesses.
They’re easy to give, easy to buy and perfect for the person who is impossible to shop for.
A printed voucher also feels much more like a proper gift when it is branded and paired with a wallet, envelope or presentation card.
The key is getting them ready before customers start asking for them.
Make the packaging part of the gift
At Christmas, the packaging matters more.
Branded wrapping paper, stickers, labels, printed tape, swing tags and inserts all help make an order feel more considered before the customer has even opened it.
You don’t need to go overboard either.
Sometimes one or two small branded details are enough to make standard packaging feel more festive and more like your business.
Give menus and event print a festive refresh
For restaurants, pubs, cafés and hotels, Christmas usually means new menus, drinks lists, party offers and events.
That also means table talkers, posters, welcome boards, seating plans or signage.
Keeping everything in the same style helps the whole campaign feel polished and stops the Christmas menu looking like it belongs to a completely different business.
Christmas print does not have to scream Christmas
Not everything needs to be red, green and covered in snowflakes.
Using your existing brand colours, fonts and style with a few festive touches often look much better.
It still feels seasonal, but it also still feels like you.
And if you have the idea but not the finished artwork, our design team can help get everything ready for print.
Try not to leave it until the last minute
There’s more involved than simply pressing print.
Artwork needs checking. Proofs need approving. Quantities need confirming. Finishes need choosing.
So even if Christmas still feels a little way off, getting things moving early can save a lot of stress later.
Much better to be opening boxes of finished print in December than sending emails with URGENT in the subject line.
Get your Christmas print sorted
From gift vouchers and wrapping paper to menus, signage, packaging and event print, we help bring your festive campaign together.
If Christmas print is still sitting on the to-do list, get in touch with the Shropshire Printing team and we’ll help you get it ticked off.